Colleges emerged as one of the fastest growing cohorts for EatRight
Over 44% of EatRight users from campuses ordered at least twice a month, campus user penetration for EatRight dishes reached more than one-third amongst college users in September 2026
Highest uptick from engineering campuses, with close to half of EatRight orders from campuses
National, November 13, 2026: Swiggy (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, shared that healthy eating has emerged as a prominent trend across colleges. Swiggy’s EatRight orders amongst college students grew over 40% YoY, making them one of the fastest growing cohorts for EatRight. Amongst the three categories of Eatright, “High Protein” food options were campus favourites and “No Added Sugar” category recorded the highest growth YoY.
Over 44% of EatRight users from campuses order at least twice a month, indicating higher consumer repeat rate. EatRight penetration is significant among college students, with one in three ordering an EatRight dish—reflecting a clear demand for healthier choices. Management campuses lead the way in terms of health-consciousness.
In addition to this, Swiggy also launched EatRight Leaderboard on campus to transform individual ordering into a collective campus challenge. Instead of only tracking a user’s individual journey, the dashboard aggregates EatRight orders placed by students from each campus and showcases their live rank, with every order helping the campus move up the leaderboard. Participants from the top 20 campuses were rewarded with a ₹100 coupon each every week in addition to the individual milestone rewards, promoting community building across campuses. In October 2026, campuses including IIT Bombay, KIIT University, BITS Pilani Goa, Thapar Institute of Engineering & Technology, IIT Madras and MAHE University emerged as top performers, while campuses such as NIFT Chennai, Jaypee Institute of Information Technology, IIT Bhilai, NIFT Patna, Gujarat University and NIFT Bangalore have seen 6x growth in EatRight orders vs average growth for campuses.
Speaking on the growth of EatRight across colleges, Nikhil Vyas, VP – Strategy and Investments, Swiggy shared “It is incredibly encouraging to see the next generation prioritizing wellness so early in their lives. With colleges emerging as one of the fastest growing categories for healthy and better-for-you food on our platform, it is clear this isn’t just a passing trend—it’s a noticeable change in how young consumers approach food. We are thrilled to support this wellness journey by making nutritious food as accessible and convenient as ever for students, by bringing it to their dorms and campuses.”
Breakfast remained the healthiest mealtime across colleges with one in four orders from the EatRight category during morning hours. In addition to this, late night hours saw ~10% growth in healthier orders share with Double Egg Roll being one of the fastest-growing dishes. In terms of food preferences, Rolls, Sandwiches, Biryani, Burger and dry starters featured as top dishes ordered from the EatRight category. In the High Protein category, Chicken Fried Rice, Paneer Tikka Sandwich, Indian Tandoori Chicken Roll, Crispy Peri Peri Chicken Rice Bowl, and Classic Chicken Roll were the most ordered.
Swiggy launched its EatRight category earlier this year- grouping high-protein, low-calorie, and no-added-sugar food options which were launched starting mid-2025. Since then, the feature has grown rapidly across 50 cities, featuring over 3 million menu items. Its growing adoption amongst college students demonstrates a growing awareness and adoption of nutritious and healthier food choices, from the start.
About Swiggy
Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience, enabled by over 7.6 lakh delivery partners. With an extensive footprint in food delivery, Swiggy Food collaborates with over 2.7 lakh restaurants across 750+ cities. Instamart, its quick commerce platform operating in 133 cities, delivers groceries and other essentials across 20+ categories. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Dineout and Swiggy Scenes into its multi-service app as well as creating standalone offerings like Toing and Crew for opening up new market segments. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce and dining out, Swiggy aims to provide a superior experience to its users. For more details, please visit our website: www.swigg
y.com/corporate/
