~ Flipkart Minutes celebrates Durga Pujo with a consumer-first campaign, offering free pandal rides, quicker access to Darshan and festive moments delivered in minutes
Bengaluru – September 30, 2025: Flipkart Minutes, the quick commerce offering from India’s homegrown e-commerce marketplace Flipkart, brought Durga Pujo to life with a digital-first campaign that seamlessly integrated devotion, convenience, and cutting-edge innovation. Through a series of on-ground activations, including real-time pandal pick-ups, exclusive VIP entry passes, festive-themed delivery kits, and hyperlocal storytelling, the brand delivered meaningful festive experiences in minutes. Rooted in Flipkart’s promise of speed, convenience, and customer delight, the campaign transformed how people engaged with the city’s most iconic celebration, making every moment of Pujo smoother, smarter, and more memorable.
The campaign unfolded across key parts of Kolkata with Flipkart Minutes introducing a unique experience titled ‘Add Yourself to Cart’, at major South Kolkata pandals including Mudiali, 95 Pally, and Maddox Square. Pandal hoppers could scan a QR code at Flipkart Minutes kiosks, input their details, and select preferred pick-up and drop-off points. Once confirmed, a dedicated delivery rider was assigned, and the journey was tracked in real-time via WhatsApp, offering a smooth, verified, and joyous ride between the city’s most iconic pandals. In the middle of crowded
streets and endless walking, this campaign brought comfort, safety, and a sense of ease to families and groups trying to make the most of their festive day.
