● Orders, units and buyers each grew about 20%-22% over last year
● About 9 in 10 of India’s online shoppers visited Flipkart during the sale
● Unique visitors up nearly 10%
● Beauty, Grooming and General Merchandise buyers up 40%
Bengaluru, October 21, 2026: The Big Billion Days opened on October 9 with 1 in 15 of India’s online shoppers visiting Flipkart in the first hour. Over the 11 days that followed, about 9 in 10 of them did, with unique visitors up nearly 10% on last year. Orders, units and buyers each grew by about 20%-22% over last year.
The growth cut across cities, age groups and categories. Nearly half of buyers were Gen Z, about 60% came from Tier 2-plus cities, and Beauty, Grooming and General Merchandise buyers rose 40%.
What India bought:
Beauty, Grooming and General Merchandise buyers rose 40% and Lifestyle buyers rose 12.5%. Large Appliances grew 30% year on year in the opening hour, and demand for big-ticket items ran at nearly 9 times a normal period through the sale. The festive basket spanned everyday self-care, fashion and big upgrades.
New customers on Flipkart Minutes rose 1.7 times compared with regular days. Chhatrapati Sambhajinagar, Nagpur, Jabalpur and Meerut were among the fastest-growing Tier 2-plus markets, and customers bought well beyond daily essentials, including laptops, gaming tablets and air fryers.
Sellers and MSMEs:
31% of transacting sellers saw 2X growth over business as usual during the sale. Sellers from Tier 2-plus markets grew 2.15 times, with Bhiwadi, Panipat, Tirupur and Hisar growing 2.6 times, 2.5 times, 2.1 times and 2 times respectively.
The opening hour showed how deeply festive shopping online has taken root in India. Eleven days later, that has held across cities, categories and sellers.
About the Flipkart Group
The Flipkart Group is one of India’s leading digital commerce entities with a strong technology-first foundation and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip, and super.money. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India’s digital commerce revolution. With a registered user base of more than 500 million, Flipkart’s marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI payments. Beyond shopping, Flipkart continues to create jobs, empower entrepreneurs, and strengthen India’s digital economy.
