08 September 2025, Mumbai: HELL ENERGY DRINK, one of the fastest-growing energy drink brands worldwide, has concluded its largest-ever global consumer campaign in India, WIN WITH HELL, with a spectacular finale. The energy was electrifying, the excitement unmatched, and the rewards unforgettable! After more than two months of high octane energy and participation, Mr Udesh Yadav from Pune, Maharashtra, has emerged as the grand prize winner, taking home a brand new luxury car. He was selected through a randomiser process from millions of entries received between 07 April and 13 June 2025.
HELL ENERGY DRINK kept the adrenaline pumping throughout the contest duration by rewarding participants, offering daily and weekly prizes from the latest iPhone 16s and stylish trolley bags to sneakers, exclusive merchandise, and more. A few lucky participants will also get a once-in-a-lifetime opportunity to meet HELL ENERGY DRINK’s global brand ambassador, Michele Morrone, for an exclusive dinner at the Taj Mahal Palace in Mumbai, adding an unforgettable experience to the campaign.
Launched during IPL 2025 and supercharged through a marquee tie-up with the Zee Cine Awards, WIN WITH HELL became a 360-degree blockbuster campaign. From promotions on UPI apps like PhonePe and PayTM, influencer-led buzz, and LED canter activations to explosive digital engagement, the campaign lit up every consumer touchpoint. On social media, it broke records, driving millions of interactions, new followers, and content views. This has helped cement HELL ENERGY DRINK’s fast-rising dominance in India’s competitive energy drink market.
Mr Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “WIN WITH HELL was designed to ignite excitement and as a reward to our consumers, and the experience has been nothing short of phenomenal. The energy, love, and sheer passion we witnessed from Indian consumers exceeded all expectations. This campaign was not just about rewards; it was about creating unforgettable moments and building a strong, energised community around HELL ENERGY DRINK. We are proud to deliver experiences that resonate as powerfully as our drinks.”
“Seeing our grand prize winner drive away in a luxury car is a testament to the energy, passion, and spirit of HELL ENERGY DRINK. We congratulate all winners and thank every participant for making this campaign truly special”, he added.
Grand prize winner Mr Udesh Yadav added, “What started as a fun entry with my friends has turned into one of the biggest surprises of my life. It is still unbelievable to me that a single tab of HELL ENERGY DRINK has turned into the key of a luxury car. I was hoping for an iPhone, but driving away with a luxury car is beyond imagination. Thank you, HELL ENERGY DRINK, this has been one truly ‘HELL’ of an experience!”
With millions of entries and unmatched consumer engagement, ‘WIN WITH HELL’ not only brought the HELL ENERGY DRINK’s bold, high-energy spirit to life but also created an immersive community experience that will be remembered as one of the most impactful brand activations in the energy drink category.
About HELL ENERGY DRINK
HELL ENERGY DRINK is one of the fastest-growing FMCG brands in the world. Founded in 2006, the 100% Hungarian brand became Hungary’s market leader by 2010 and currently exports to 60+ countries. It holds market leadership in, among others, Greece, Bulgaria, Croatia, Romania, and Slovakia. HELL ENERGY DRINK’s success is driven by excellent quality, good value for money, wide availability, and world-class marketing communication. As a unique player in the energy drink sector, it is the only brand with a market-leading presence in several countries, its own ultramodern filling factory, and an aluminium beverage can factory ensuring an unparalleled strategic position globally. For more information, visit www.hellenergy.com/ind/
